You may have across a stunning CV, with all the right certifications and checks all the boxes in terms of culture fit. There's the email address, and you figure this is a done deal. But after sending a simple “hello”, the response is lukewarm: “I'm not really looking to move.”
The solution to converting passive candidates is to slowly nurture the talent through multiple contacts, for example emails that sent periodically to keep the lead warm. Scout's in-built CRM (Candidate Relationship Management) system uses Flows to keep email nurturing on time and on point. Set it up once, and it can be used for all future passive candidates with a button click.
You've got better things to do than writing emails, so we went ahead to craft some templates that you can copy and paste directly into Scout's Flows:
Email Template for Passive Candidates: Easier to Land a Role When You Partner with an Agency
Subject Elevate Your Career with Personalised Guidance and Exceptional Opportunities 🚀
Dear [Candidate's Name],
I trust this message finds you well and thriving in your current role. I
recently came across your impressive professional journey, and I must say,
your experience in [mention specific skills or experiences relevant to the
role] truly caught our attention here at [Agency's Name].
I'm reaching out today because I believe we have a remarkable opportunity
that could be a game-changer for you, and we're committed to making every
step of this journey as smooth and rewarding as possible.
Here's what you can expect when you join forces with us:
Personalised Guidance: Our dedicated team of
recruiters is here to guide you every step of the way. We understand that
considering a new career move can be a significant decision. Rest assured,
we'll provide you with the insights and information you need to make an
informed choice.
Interview Preparation:
We take your success seriously. Our experts will work closely with you to
ensure you're well-prepared for interviews, providing valuable insights into
what to expect and how to shine during the process.
Salary Negotiation Mastery:
Your value is our priority. We'll arm you with the knowledge and tools to
navigate salary negotiations confidently. With our guidance, you'll have the
upper hand in securing the best compensation package possible.
Exceptional Opportunities:
At [Agency's Name], we offer more than just a job; we provide a platform for
personal and professional growth. Our open position as [Job Title] promises
exciting challenges, a collaborative environment, and the chance to make a
real impact.
I invite you to consider this unique opportunity as a turning point in your career. Together, we can chart a path to success, personal growth, and financial reward.
If this prospect intrigues you, I'd love to connect for a confidential conversation. Feel free to reply to this email or reach out to me directly at [Your Contact Number]. Let's discuss how your skills and aspirations align with the employer's vision, and how we can make this journey toward a brighter future for you.
I look forward to speaking with you soon and exploring the exciting possibilities ahead.
Warm regards,
[Your Name]
[Your Title]
[Company Name]
[Email Address] / [Phone Number]
Email Template for Converting Passive Candidates: Selling the Benefits of a New Workplace
Subject Unlock Your Full Potential with a Thrilling New Challenge
Dear [Candidate's Name],
I hope this email finds you well. I understand how busy life can be, and
sometimes opportunities get lost in the shuffle. I just wanted to gently
remind you about the exciting prospect that awaits you at [Your Company
Name].
Our open position as [Job Title] offers an array of benefits that are simply
too good to overlook:
Higher Compensation: We're committed to
recognising and rewarding top talent. Our compensation package for this role
is not just competitive; it's designed to truly elevate your financial
standing. Imagine the financial freedom to pursue your dreams and live the
life you've always wanted.
Leadership Opportunities: At [Employer's Name], we
firmly believe in nurturing leadership from within. This role presents the
opportunity for you to step into a leadership position, giving you the
chance to influence and lead teams, projects, and strategies. Your potential
for professional growth is unlimited.
Making an Impact: You're not just another cog in
the machine here. Our team values your contributions and expertise. In this
role, you'll have the power to make a real impact, shaping our company's
future and leaving a lasting legacy in your field.
Personal Growth: We provide an environment that
encourages continuous learning and development. Your skills and knowledge
will flourish, and you'll have access to resources to support your personal
and professional growth.
This opportunity is more than just a job change; it's a chance to step into a world of possibilities and create a better future for yourself. I am confident that your unique skills and experience could be the perfect fit for this role.
If you're still considering this exciting prospect, I'd love to chat with you. Let's explore how you can unlock your full potential and embrace a brighter future together. Please feel free to reply to this email or reach me directly at [Your Contact Number].
I'm excited to hear from you and continue this conversation.
Warm regards,
[Your Name]
[Your Title]
[Company Name]
[Email Address] / [Phone Number]
Email Template for Passive Candidates: Making a Positive Change for Yourself
Subject Ready to Leave Old Workplace Challenges Behind?
Dear [Candidate's Name],
I hope this message finds you in good spirits. I've been following your
impressive career journey, and I can't help but wonder if you might be
seeking a change from your current workplace. Sometimes, even the most
dedicated employees can find themselves facing challenges that make them
question their current situation.
If any of the following sound familiar:
Endless Overtime without Compensation: Spending
countless hours at work with little or no extra pay can be incredibly
frustrating. Your time is valuable, and you deserve to be fairly compensated
for it.
Low or Non-existent Annual Bonus: Recognition for
your hard work should be a given. If annual bonuses have become a rarity or
disappointment, it might be time for a change.
Lacklustre Benefits: Health coverage and other
allowances are not just perks; they're essential for your well-being. A
workplace that doesn't prioritize these benefits can leave you feeling
undervalued.
Rigid Work Arrangements: In today's world,
flexibility is key. If your current workplace doesn't offer a hybrid working
arrangement, it can be a significant source of stress, especially if it
affects your work-life balance.
Challenging Relationships with Management:
Struggling to work well with management can be disheartening. Your career
should be a collaborative journey, not a daily struggle.
I believe it's time to consider a fresh start. While no employer is perfect, a new opportunity can offer a clean slate and a chance to leave these challenges behind. At [Employer's Name], we understand that work should be more than just a job; it should be a source of personal and professional growth.
With us, you can expect:
Fair Compensation: We value your time and
expertise. Overtime is discouraged, and our annual bonuses reflect your
dedication and contributions.
Comprehensive Benefits: Your well-being is a
priority. We offer excellent health coverage and a range of allowances to
support your daily life.
Hybrid Working: We believe in a work environment
that adapts to your needs. Our flexible working arrangements ensure you can
maintain a healthy work-life balance.
Supportive Management: Our leadership team is here
to empower you, not create roadblocks. You'll find a collaborative and
encouraging atmosphere.
While we can't promise perfection, we can promise a workplace where your skills are recognised, your efforts rewarded, and your well-being taken care of. It's an opportunity for a fresh start and a chance to leave workplace challenges behind.
If this resonates with you, I'd love to have a confidential conversation about how [Employer's Name] can be the fresh beginning you've been looking for. Please reply to this email or call me directly at [Your Contact Number].
Your potential is too valuable to be stifled by workplace challenges. Let's explore a brighter future together.
Warm regards,
[Your Name]
[Your Title]
[Your Company Name]
[Your Email Address] / [Your Phone Number]
